UFC® debuts small logo makeover with big impact
source | WashingtonPost.com
They’ve spent much of this year working on a comprehensive reimagining of the mixed martial arts promotion’s visual presentation to the world, and they’re ready to unveil it this weekend at UFC 189 in Las Vegas.
“We took it to Dana, and Dana said, ‘I don’t think I can look at our current logo anymore,’” said Heidi Noland, the UFC’s vice president of global brand creative. “That never happens.”
The UFC is undergoing major changes this summer, and the ballyhooed Reebok fighter uniforms aren’t the only new look debuting Saturday.