Ronda Rousey and Jon Jones now endorsed by Reebok®
source | 5thround.com
On Tuesday, Reebok announced endorsement partnerships with reigning UFC light heavyweight king Jon Jones and bantamweight champion Ronda Rousey (both pictured).
“Reebok is working with UFC to take the sport to the next level,” Jones stated. “It’s going to be an amazing journey and I’m incredibly proud to be a part of it. The brand has a great history in fitness and training, and that comes through in everything they do. What I’m particularly excited about is that the input of the fighters is going to drive the product innovation, which will ensure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear.”
Jones had been searching for a new sponsor after his global deal with Nike concluded earlier this year.
“From the very beginning, it was clear to me that Reebok is passionately invested in our sport and its athletes,” Rousey said. “The team is committed to helping push our sport forward and I am proud to be part of it. Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters.”